This week I’m on holiday in one of the golfing mecca’s of the world, Myrtle Beach, NC.

So far, the weather has been marvy; mostly sunny, low humidity, with temps in the mid to upper 70’s.

Golf is a game where you compete with yourself. There’s nobody else to blame. To improve your score, you must practice and play on a consistent basis.

The same holds true for my clients.

The most successful entrepreneur and coaching clients stay with me over 22 months. Some as long as five years.

Why do clients stay so long?

They achieve measureable results:

  • They make more money
  • Grow their business quicker
  • Improve cash flow
  • Hire, retain, and develop staff
  • Strengthen leadership skills
  • Create white space for themselves including hobbies, family, and friends.

On the flip side, some clients aren’t coachable.

Unsuccessful clients view coaching as an “I Dream of Jeannie” solution.  They’re expecting me to nod my head, blink my eyes, and voila! They’re cured.  Not!

These clients have gotten very good at not doing what they’re suppose to be doing for a long time. In fact, they’re great at it!

As their coach, I help clients to modify and shape the behavior required to achieve success. This takes time.

What do successful clients do?

  • They call me when they’re suppose to on a regular basis
  • They do what they say they’re going to do in between calls
  • They take baby steps each day towards their endgame
  • They see coaching as an ongoing investment vs. a one time expense
  • They make the changes necessary for long term success

The most successful clients don’t -need- a coach, they -want- one.

So far I’ve played 63 holes in three days, discovered a few things in my swing, made adjustments along the way, hit a few fantabulous shots. I’m having fun.

What about you? Are you tired of the same results? Unhappy with your performance? If you’re coachable, and are willing to do the work, we can make your business fun again.

Photo by Steven Depolo

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